Many new contractors wonder if they even need a website when they can set up a Facebook Business Page for free in five minutes.
Facebook Pages
- Great for social validation and post updates.
- Owned by Meta: algorithmic changes can drop your organic reach overnight.
- Hard to structure for search engines (SEO) when homeowners search “plumber near me”.
Dedicated Websites
- Fully owned media platform.
- Ranks directly in Google local organic results.
- Embeds instant lead capture, booking tools, and automated follow-ups.
Verdict: A Facebook page is a great secondary touchpoint, but a custom website is your primary engine for high-value leads.